Leveraging AI Toolkits To Create Better Brand Messaging
A number of platforms are developing artificial intelligence and machine learning tools to streamline search and content creation
Brands are realizing the advantages artificial intelligence can offer in creating content for consumers. AI can make the process more efficient and generate personalized messages for audiences with ease. Users themselves seem to be in favor of AI being implemented in this way: A 2017 survey found that nearly two-thirds of millennials find AI an exciting development in technology (growing to 81% for males aged 18-34) and 69% agree that it has become a part of everyday life.
Social and messaging apps are already experimenting with everyday uses for AI and machine learning, which will have broad implications for brand communications. PSFK took a closer look at platforms introducing AI user toolkits to improve their services:
The photo sharing and discovery platform’s Pinterest Lens visual search tool uses artificial intelligence to recognize meals, recommend ingredients and suggest similar dishes. Users snap a photo of an ingredient or meal—or any other object—and the machine learning cross analyzes it with similar images.
Users of the work messaging platform are able to search for topics across individuals and channels, rather than by messages, through artificial intelligence software. The update helps co-workers at larger organizations find answers to their questions and collaborate.
The messaging app turns users’ selfies into emojis by leveraging image recognition software powered by Google’s machine learning technology. It also speeds up communication by suggesting one-tap replies based on conversation histories.
These AI toolkits enable brands to streamline their processes and improve the user experience. For more on this topic, members can download our research report Evolved Brand Marketing & AI Toolkits.
Lead Image: Pinterest
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