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Leveraging AI Toolkits To Create Better Brand Messaging

Leveraging AI Toolkits To Create Better Brand Messaging
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A number of platforms are developing artificial intelligence and machine learning tools to streamline search and content creation

PSFK
  • 9 february 2018

Brands are realizing the advantages artificial intelligence can offer in creating content for consumers. AI can make the process more efficient and generate personalized messages for audiences with ease. Users themselves seem to be in favor of AI being implemented in this way: A 2017 survey found that nearly​ ​two-thirds of millennials​ ​find​ ​AI​ ​an​ ​exciting​ ​development​ ​in​ ​technology​ ​(growing​ ​to​ ​81%​ ​for​ ​males​ ​aged 18-34)​ ​and​ ​69%​ ​agree​ ​that it has​ ​become​ ​a​ ​part​ ​of​ ​everyday​ ​life.

Social and messaging apps are already experimenting with everyday uses for AI and machine learning, which will have broad implications for brand communications. PSFK took a closer look at platforms introducing AI user toolkits to improve their services:

Pinterest 
The​ ​photo​ ​sharing​ ​and​ ​discovery ​platform’s​ ​Pinterest​ ​Lens​ visual search ​tool​ ​uses​ ​artificial​ ​intelligence to​ ​recognize​ ​meals, ​​recommend​ ​ingredients​ ​and​ ​suggest​ ​similar​ ​dishes.​ ​Users​ ​snap​ ​a photo​ ​of​ ​an ingredient or meal—or any other object—​and​ ​the machine learning cross​ ​analyzes​ it ​with​ ​similar​ ​images.

Slack 
Users​ ​of​ ​the​ ​work ​messaging​ ​platform​ ​are​ ​able​ ​to​ ​search​ ​for topics​ ​across​ ​individuals​ ​and channels, ​​rather​ ​than​ ​by​ ​messages,​ ​through​ ​artificial​ ​intelligence​ ​software. The update helps co-workers at larger organizations find answers to their questions and collaborate.

Allo 
The​ ​messaging​ ​app​ ​turns​ ​users’​ ​selfies​ ​into​ ​emojis ​by​ ​leveraging​ ​image recognition​ ​software​ ​powered​ ​by​ ​Google’s​ ​machine​ ​learning​ ​technology. It also speeds up communication by suggesting one-tap replies based on conversation histories.

These AI toolkits enable brands to streamline their processes and improve the user experience. For more on this topic, members can download our research report Evolved Brand Marketing & AI Toolkits.


Lead Image: Pinterest

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