The activewear and outdoor gear brand announced it will collaborate with Microsoft to upgrade its customer experience across channels

To provide a more personalized experience for consumers, Columbia Sportswear announced that it is partnering with Microsoft to implement the technology provider’s Dynamics 365 and Azure cloud services. Columbia says the tools will give its team insights into the ways customers respond to each product, no matter on which channel an interaction occurs.

The company will also be able to use the technologies for overall better merchandise management across all global platforms. The improvements in reporting and analytics will enable employees to pull from dynamic and customized information.

Columbia isn’t the first to adopt Microsoft’s intelligent cloud system. UBS, Maersk, Fruit of the Loom, Geico and Hershey have also collaborated with Microsoft on digital transformations.

Columbia Sportswear | Microsoft

To provide a more personalized experience for consumers, Columbia Sportswear announced that it is partnering with Microsoft to implement the technology provider’s Dynamics 365 and Azure cloud services. Columbia says the tools will give its team insights into the ways customers respond to each product, no matter on which channel an interaction occurs.

The company will also be able to use the technologies for overall better merchandise management across all global platforms. The improvements in reporting and analytics will enable employees to pull from dynamic and customized information.