Algorithm Helps Couples Improve Their Love Life

Algorithm Helps Couples Improve Their Love Life

iHeartUs claims to strengthen relationships with its proprietary 'love language' algorithm

Andrew Conrad
  • 28 february 2018

A new app called iHeartUs uses a proprietary algorithm to strengthen bonds between couples. That may sound like the kind of ominous encroachment of technology onto humanity that you typically see on Black Mirror, but this is not science fiction.

Still in beta testing, iHeartUs (stylized with a heart symbol) launched on Valentine’s Day and promises to help users “Celebrate and strengthen your relationships, get recommendations for how to love your partner better, and fall in love all over again.”

Some functions of the app—like letting couples share pictures of themselves with friends and offering date night Groupon deals at nearby businesses—aren’t groundbreaking. But what makes iHeartUs unique is its promise to give “specific recommendations on how to love your partner better” based on their personality and the five love languages—words of affirmation, acts of service, receiving gifts, quality time and physical touch—from Gary Chapman’s best selling book.

The app, which was created by Cassandra Soars and has been teased on Facebook since early 2014, is now available for free (with in-app purchases) on the App Store and Google Play.

Some reviewers have commented that it has a number of bugs, but iHeartUs is still in the beta version, and the team says that it is updating regularly to make the app more stable.



More in wellness


Nokia Tracker Helps Gauge Your Sleep And Snoring

A sleep tracker, in the form of a pressure-sensitive pad placed under the mattress, adds another product to the Nokia Health lineup

19 April 2018

Op-Ed: What To Expect As Cannabis Retail Evolves

Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana

19 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Yael Maguire is an engineering director for the Facebook Connectivity Lab and a visiting scientist at Harvard. He is the co-founder of Plum Labs, an early stage mobile innovation lab, and co-founder and former CTO of ThingMagic, Inc., a leader in bringing long-range RFID readers to the global market. At Facebook, Yael is directly responsible for identifying and developing ways to provide affordable internet in underserved communities around the world. He is leading Facebook and’s efforts to develop lasers, high altitude long endurance planes and satellites to help provide the necessary infrastructure for connectivity to these areas. He has been recognized as a Young Global Leader by the World Economic Forum 2009-2013, a MassHighTech All-Star in 2007, and one of Technology Review's "Top 35 innovators in the world under 35" in 2005.


At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.