Algorithm Helps Couples Improve Their Love Life

Algorithm Helps Couples Improve Their Love Life

iHeartUs claims to strengthen relationships with its proprietary 'love language' algorithm

Andrew Conrad
  • 28 february 2018

A new app called iHeartUs uses a proprietary algorithm to strengthen bonds between couples. That may sound like the kind of ominous encroachment of technology onto humanity that you typically see on Black Mirror, but this is not science fiction.

Still in beta testing, iHeartUs (stylized with a heart symbol) launched on Valentine’s Day and promises to help users “Celebrate and strengthen your relationships, get recommendations for how to love your partner better, and fall in love all over again.”

Some functions of the app—like letting couples share pictures of themselves with friends and offering date night Groupon deals at nearby businesses—aren’t groundbreaking. But what makes iHeartUs unique is its promise to give “specific recommendations on how to love your partner better” based on their personality and the five love languages—words of affirmation, acts of service, receiving gifts, quality time and physical touch—from Gary Chapman’s best selling book.

The app, which was created by Cassandra Soars and has been teased on Facebook since early 2014, is now available for free (with in-app purchases) on the App Store and Google Play.

Some reviewers have commented that it has a number of bugs, but iHeartUs is still in the beta version, and the team says that it is updating regularly to make the app more stable.



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