IKEA Collaboration Replaces Mediocre Wall Posters With Art

IKEA Collaboration Replaces Mediocre Wall Posters With Art
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The home retailer teamed up with camera manufacturer Hasselblad to make affordable prints of renowned photographers' works

Sara Roncero-Menendez
  • 21 february 2018

Decorating on a budget can be difficult, and IKEA usually has a wide selection of well-priced items to choose from. However, its poster selection more often than not features generic art prints or kitschy slogans. The home decor brand is looking to fix that through a deal with camera manufacturer Hasselblad. IKEA will start selling eight new prints by photographers in Hasselblads’s elite pool, including Dmitry Ageev, Lars van de Goor, Hans Strand, Bára Prášilová, Ali Rajabi, Tom D. Jones and Joachim Schmeisser.

The posters range from natural landscapes to portraits and urban snapshots. IKEA said the prints will be available in stores this August, but there has been no word on exactly how expensive they will be. Given that prints from these artists usually sell for hundreds of dollars, it will be a small price to pay for real art.

IKEA | Hasselblad


Lead Image: Cafe by Ali Rajabi via Hasselblad/IKEA

Decorating on a budget can be difficult, and IKEA usually has a wide selection of well-priced items to choose from. However, its poster selection more often than not features generic art prints or kitschy slogans. The home decor brand is looking to fix that through a deal with camera manufacturer Hasselblad. IKEA will start selling eight new prints by photographers in Hasselblads’s elite pool, including Dmitry Ageev, Lars van de Goor, Hans Strand, Bára Prášilová, Ali Rajabi, Tom D. Jones and Joachim Schmeisser.

+Arts & Culture
+arts & culture
+Automotive
+home
+ikea
+photography
+retail
+technology

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