How Intuitive Fulfillment Tech Helps Retailers Predict Consumer Needs

How Intuitive Fulfillment Tech Helps Retailers Predict Consumer Needs
Delivery & Logistics

IoT devices and digital networks help customers restock items automatically, often before they realize they need something

PSFK
  • 5 february 2018

If you’ve ever run out of milk just as you were about to pour yourself a bowl of cereal, or found yourself without shampoo after you’d already stepped in the shower, you know just how annoying it can be when you forget to pick up a refill of a product you use every day. With the majority of consumer purchases being repeat purchases of daily necessities, retailers are starting to respond by using technology to create mindful services that automatically place orders for frequently used items.

By combining IoT devices and networks, retailers are now able to guess what customers will need before they know they need it, helping to reduce shopper frustration while building brand loyalty. Walgreens, for instance, made the speedy refilling of prescriptions central to the design of its mobile app, with the end result being that customers can order refills of medications in 17 seconds or less.

“Anticipating customer needs and designing simple solutions can remove friction from retail experiences,” said Walgreens’ Deepika Pandey in an interview with NRF. With more retailers beginning to realize the potential of intuitive fulfillment, PSFK researchers looked further into this emerging trend and pulled more real-world examples from the marketplace.

Walmart
Walmart has filed a patent to use sensor technologies to track how much detergent a family has used or when milk is about to expire. Walmart’s patent application describes a system with a variety of sensor technologies inside products and homes, including radio frequencies, Bluetooth and bar-code scanners, to track how often a product is used, where it moves in a home and what to market to a shopper next.

GeniCan  
Using barcode scanning capabilities and voice recognition, the GeniCan automatically adds tossed items to a smartphone shopping list. Items that have barcodes are scanned as they are disposed of and others are added to the list by verbal command. GeniCan is partnered with Amazon Dash replenishment, so thrown away items can be automatically reordered for delivery.

By using technologies like these to better anticipate customers needs, retailers are able to transform themselves into intelligent and caring service providers who are integrated into consumers’ lives. For more on intuitive fulfillment and other trends changing retail as we know it, download our recent research paper Capturing Data In Retail Environments.

If you’ve ever run out of milk just as you were about to pour yourself a bowl of cereal, or found yourself without shampoo after you’d already stepped in the shower, you know just how annoying it can be when you forget to pick up a refill of a product you use every day. With the majority of consumer purchases being repeat purchases of daily necessities, retailers are starting to respond by using technology to create mindful services that automatically place orders for frequently used items.

+amazon
+chat a researcher
+consumer goods
+Design
+home
+internet of things
+IoT
+IoT
+Market Research
+mobile
+Personalized Loyalty
+retail
+Seamless Delivery
+technology
+Wal-Mart
+Walmart

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