Kraft’s First Super Bowl Ad Starred Real Families In Real Time

Kraft’s First Super Bowl Ad Starred Real Families In Real Time
Advertising

Kraft crowdsourced pictures and videos from real families on Super Bowl Sunday for its 30-second spot

Ivanha Paz
  • 8 february 2018

This year was the first time Kraft ever participated in Super Bowl advertising, with a 30-second spot during the third quarter of the game—made in real time, with real families. The American food giant began collecting pictures and videos on social media beginning at 6 a.m. on Super Bowl Sunday via the hashtags #FamilyGreatly and #KraftEntry.

The ad is part of Kraft’s larger ‘Family Greatly’ campaign that celebrates families and each one’s unique ways of handling life and parenthood. The brand selected the winning pictures by 8:30 p.m., just in time to display them in its ad.

Kraft

This year was the first time Kraft ever participated in Super Bowl advertising, with a 30-second spot during the third quarter of the game—made in real time, with real families. The American food giant began collecting pictures and videos on social media beginning at 6 a.m. on Super Bowl Sunday via the hashtags #FamilyGreatly and #KraftEntry.

+advertising
+Brand Introduction
+consumer goods
+Food
+kraft
+Social Media
+Super Bowl

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