LoneWolf Spirits paid homage to the prohibition era with a promotional vending machine filled with canned gin and tonics

To market its new canned gin and tonics, LoneWolf Spirits offered the beverage in a vending machine in London. The campaign was a nod to gin-dispensing inventions crafted by Londoners after gin sales were prohibited in the 1700s. LoneWolf gave customers a chance to try the product for free by tweeting the hashtag #TheWolfOfOldStreet to receive a token for a drink.

Doug Barrier, managing director of LoneWolf, thought it was a creative way to merge the new drink with the classic style of the brand and London history. “This vending machine installation gave us the ideal opportunity to combine innovation with the cunning wisdom of the past to unleash our LoneWolf Gin and Tonic cans in London,” he told The Drinks Business.

The vending machines have been taken down but the LoneWolf G&T is now available to purchase.

LoneWolf Spirits 


Lead Image: LoneWolf Spirits via Twitter

To market its new canned gin and tonics, LoneWolf Spirits offered the beverage in a vending machine in London. The campaign was a nod to gin-dispensing inventions crafted by Londoners after gin sales were prohibited in the 1700s. LoneWolf gave customers a chance to try the product for free by tweeting the hashtag #TheWolfOfOldStreet to receive a token for a drink.

Doug Barrier, managing director of LoneWolf, thought it was a creative way to merge the new drink with the classic style of the brand and London history. “This vending machine installation gave us the ideal opportunity to combine innovation with the cunning wisdom of the past to unleash our LoneWolf Gin and Tonic cans in London,” he told The Drinks Business.