Why Luxury Travel Is Trading Opulence For Curated Experiences
More travel companies are offering curated itineraries and personalized adventures based on the interests of individual clients
Tastemakers and travel experts have begun to offer a wide variety of personalized itineraries and specialized vacation packages, which are based on individuals’ interests and traveling goals in order to offload the burden of planning complicated trips.
PSFK researchers took a closer look at the recent developments in the luxury travel industry and the types of experiences on offer for travelers searching for a curated, customized getaway. As Skift notes, “In recent years, luxury travel, in particular, has undergone an evolution, from embodying ostentatiousness and formal, traditional white-glove service to something that embraces more low-key luxury and personalized, but not stiff, service. And as it continues to change, many hoteliers see room for enhanced personalization and customization.”
Here are some examples of companies who are offering more personalized trips for their clients:
Luxury travel company Black Tomato’s team of travel experts tailor trips to individuals’ precise needs, whether for holiday, honeymoon or adventure trips around the world. Customers answer an initial questionnaire to capture details such as desired location, dates and budget. Within two business days, Black Tomato experts respond by providing travel itinerary options and advice designed to meet individuals’ specifications. Black Tomato also offers a new adventure program called Get Lost, which is the ultimate personalized surprise experience that helps people disconnect, engage in the moment and push themselves to achieve a genuine sense of satisfaction.
West Hollywood-based luxury travel agency Celestielle creates personalized itineraries reflecting clients’ interests, budgets and tastes for trips all around the world. The two managing partners personally visit each destination, stay at each hotel or property and experience all attractions before recommending them. Clients call Celestielle a year in advance with ideas for their trip and allow the company to do all their planning.
High-end travel consultancy Essentialist builds trips based on interests and personalized suggestions. Clients willing to pay for an annual membership are provided with a dedicated trip planner, who creates itineraries based on interests, as well as personalized suggestions from the Essentialist network of experts. There’s also a members-only website and a proprietary app to allow members to be in touch at all times.
In terms of curated vacations, travelers have more options than ever. For more insights, check out our recent research paper, Exploring the New Luxury Travel Experience, and look out for our upcoming Travel Debrief, launching soon!
Lead Image: Celestielle
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Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.