Mattel And Tynker Team Up To Teach Kids To Code With Barbie

Mattel And Tynker Team Up To Teach Kids To Code With Barbie

The two companies will offer new programming lessons in an initiative to get young girls interested in STEM

Sara Roncero-Menendez
  • 27 february 2018

Companies around the world are working to find ways to help women find a passion for STEM fields and steer them towards careers in the sciences. Toy company Mattel and creative computing platform Tynker are hoping to start this process early by offering Barbie-themed coding lessons aimed specifically at girls. The two had previously teamed up to create coding lessons based around Hot Wheels and Monster High, but now they will be writing and producing seven new lessons this summer. The curriculum is designed for beginners from kindergarten and up.

Tynker’s CEO and Co-Founder Krishna Vedati said in a statement, “We are very excited by this expanded partnership and the ambitious—but achievable—goal of teaching 10 million kids to learn to code by 2020 using Mattel brands.”

Mattel is also furthering its programming initiative through its code-a-thon and teacher outreach program as well as involvement in the Hour of Code this December.

Mattel | Tynker

Lead Image: Tynker

+gaming and play

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