Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test finger endurance

Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test endurance—finger endurance, that is. The person who keeps their finger on the virtual car the longest will win a brand new 2018 Mercedes-AMG C 43 Coupe. According to the Last Fan Standing website, where the game can be accessed on Sunday, February 4, both the car and the camera will be moving, so keeping your finger on it might not be easy as it sounds.

The registration period will begin on Super Bowl Sunday at 12:01 a.m. Eastern Time, and the contest will begin at 6:30 p.m. Eastern. The game has a few rules including: no trading with a friend and no flipping your phone so that the screen turns, which is an “automatic game-over.” Also if your phone’s browser crashes, you’re out of luck. The game can only be played from a smartphone, but can be observed on tablets and desktops.

Mercedes

Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test endurance—finger endurance, that is. The person who keeps their finger on the virtual car the longest will win a brand new 2018 Mercedes-AMG C 43 Coupe. According to the Last Fan Standing website, where the game can be accessed on Sunday, February 4, both the car and the camera will be moving, so keeping your finger on it might not be easy as it sounds.

The registration period will begin on Super Bowl Sunday at 12:01 a.m. Eastern Time, and the contest will begin at 6:30 p.m. Eastern. The game has a few rules including: no trading with a friend and no flipping your phone so that the screen turns, which is an “automatic game-over.” Also if your phone’s browser crashes, you’re out of luck. The game can only be played from a smartphone, but can be observed on tablets and desktops.