Microsoft's gaming platform Mixer will make livestreams shoppable for viewers, while streamers make a commission on the sales

Microsoft's streaming service Mixer has introduced a new feature to reward streamers for purchases that are made based on their recommendations and gameplay. Direct Purchase, which will start to roll out over the next few days, lets viewers buy the game they're watching straight from a streamer's channel page.

The entire purchase takes place within Mixer, with no need to leave the stream in order to complete the transaction. The digital content is then automatically added to the buyer's Xbox or Windows 10 game library to be downloaded at their own convenience. Every game title in the Microsoft Store will be available and streamers can select whether they want to promote the base game, a special edition, or individual DLC, earning 5% for every purchase that happens on their channel.

Mixer


Lead Image: Marco Verch | CC

Microsoft's streaming service Mixer has introduced a new feature to reward streamers for purchases that are made based on their recommendations and gameplay. Direct Purchase, which will start to roll out over the next few days, lets viewers buy the game they're watching straight from a streamer's channel page.

The entire purchase takes place within Mixer, with no need to leave the stream in order to complete the transaction. The digital content is then automatically added to the buyer's Xbox or Windows 10 game library to be downloaded at their own convenience. Every game title in the Microsoft Store will be available and streamers can select whether they want to promote the base game, a special edition, or individual DLC, earning 5% for every purchase that happens on their channel.