Viewers Can Buy Games Directly From Livestreams On Microsoft’s Platform

Viewers Can Buy Games Directly From Livestreams On Microsoft’s Platform
Gaming & Play

Microsoft's gaming platform Mixer will make livestreams shoppable for viewers, while streamers make a commission on the sales

Emma Hutchings
  • 23 february 2018

Microsoft’s streaming service Mixer has introduced a new feature to reward streamers for purchases that are made based on their recommendations and gameplay. Direct Purchase, which will start to roll out over the next few days, lets viewers buy the game they’re watching straight from a streamer’s channel page.

The entire purchase takes place within Mixer, with no need to leave the stream in order to complete the transaction. The digital content is then automatically added to the buyer’s Xbox or Windows 10 game library to be downloaded at their own convenience. Every game title in the Microsoft Store will be available and streamers can select whether they want to promote the base game, a special edition, or individual DLC, earning 5% for every purchase that happens on their channel.

Mixer


Lead Image: Marco Verch | CC

Microsoft’s streaming service Mixer has introduced a new feature to reward streamers for purchases that are made based on their recommendations and gameplay. Direct Purchase, which will start to roll out over the next few days, lets viewers buy the game they’re watching straight from a streamer’s channel page.

+gaming
+Gaming & Play
+livestreaming
+Microsoft
+retail
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.