The connected fitness system raised $13 million in funding for its device that will virtually place customers in customizable fitness classes

Getting in shape can be a struggle, and the gym is not always the most convenient or economical choice for people looking to work out more. Connected fitness system Mirror is hoping to change that by allowing users the experience of a live fitness classes from their own home via a mirror-like device that projects them into a group workout. The device is not just for video conferencing, however: It also works to measure users' performance and provide feedback as they progress in barre, yoga, boxing and Pilates classes.

While the device has yet to debut, investors are hoping it will replicate the success of the Peloton Bike, which lets customers join spin classes around the world remotely and engage in rankings with other users. In their latest round of investing, the start-up earned $13 million from investors like Spark Capital, Lerer Hippeau Ventures, First Round Capital, BoxGroup and more. Kevin Thau, general partner at Spark Capital, told TechCrunch that he believes there's “re-emergence of working out at home,” which this product supports.

There is currently no price point for the device, nor is there a launch date.  Mirror will be sold directly through the brand's website and is projected to be released sometime this spring.

Mirror


Lead image: fitness mirror via Shutterstock

Getting in shape can be a struggle, and the gym is not always the most convenient or economical choice for people looking to work out more. Connected fitness system Mirror is hoping to change that by allowing users the experience of a live fitness classes from their own home via a mirror-like device that projects them into a group workout. The device is not just for video conferencing, however: It also works to measure users' performance and provide feedback as they progress in barre, yoga, boxing and Pilates classes.