Your Online Presence Feeds This Automated Knowledge Base

Your Online Presence Feeds This Automated Knowledge Base

Users can ask Molly questions about people in their network, which are then automatically answered according to data scoured from social media

Ivanha Paz
  • 26 february 2018

A startup launched by Chris Messina (creator of the hashtag), Esther Crawford and Ethan Sutin last summer is looking to scrape data from various social media channels to generate a centralized database for every individual user. The platform, Molly, allows users to ask questions and receive automatic answers according to the data scoured from all over the individual’s online presence.

The idea is to eventually make Molly into an AI chatbot of which anyone could ask questions about anyone to simplify the exchange of information that is readily available online, but can be a pain to look for. For example, a user could ask the bot where to suggest meeting a friend for coffee, and the bot would answer based on both parties’ preferences.

Right now Molly answers questions regarding featured profiles—mostly famous or high-profile people who want one place where they can answer fans without having to repeat the same thing over and over. Questions that can’t be answered automatically from their Instagram, Facebook or Twitter profiles are forwarded to users and saved for future responses. The platform also sends quizzes to build up its information base.

According to Tech Crunch, once Molly opens profiles to the public, everyone will be able to control access to their own database, so only approved people can use the tool to look into a user’s private social profile. So far the startup has raised $1.5 million in funding, although it is not making attempts to monetize the service just yet.


+artificial intelligence
+Social Media
+Social Media

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