To advertise its newest original series, Netflix took a more experimental direction to get people's attention

Netflix has been consistently pushing its original content with creative marketing campaigns. The latest example of its new approach to reaching audiences is a three-dimensional art piece at a bus stop in West Hollywood for the series Altered Carbon.

Altered Carbon is a new science fiction show currently involving a futuristic world where instead of dying, people can transfer consciousness from body to body. To promote it, a naked incubating mannequin was placed at a bus stop to grab the attention of passersby. Not only is it lifelike in size and texture, it also appears to be breathing, making the display even more difficult to ignore. The inventive stunt is gaining a lot of attention as a cross between advertisement and art.

creepy Altered Carbon bus stop ad 

Netflix


Lead Image: Altered Carbon via Twitter

Netflix has been consistently pushing its original content with creative marketing campaigns. The latest example of its new approach to reaching audiences is a three-dimensional art piece at a bus stop in West Hollywood for the series Altered Carbon.

Altered Carbon is a new science fiction show currently involving a futuristic world where instead of dying, people can transfer consciousness from body to body. To promote it, a naked incubating mannequin was placed at a bus stop to grab the attention of passersby. Not only is it lifelike in size and texture, it also appears to be breathing, making the display even more difficult to ignore. The inventive stunt is gaining a lot of attention as a cross between advertisement and art.