Nike teamed up with rapper Jay Park to create a music video for its latest campaign, timed to the Winter Olympics in South Korea

For many brands, having a catchy and well-crafted ad can be potent enough to get people’s attention, but a little star power never hurts. Nike teamed up with Korean rapper Jay Park for its new campaign, “Impossible to Ignore.” Developed by Wieden+Kennedy Tokyo, the video features Park’s song “Run It” with plenty of Nike style and a theme of denying convention in order to forge your own path.

The video includes speed skater and Olympic gold medalist SukHee Shim, world champion female boxer and North Korean refugee HyunMi Choi, model HyunMin Han and choreographer J Black/J Pink. It arrived just in time to coincide with the 2018 Winter Olympics in PyeongChang, South Korea. Fans can participate by taking videos of their sports skills and sending them to Nike Korea through the Kakao messaging app, and they might be featured in a new lyric video.

Watch the video for “Run It” below.

Nike | Jay Park

For many brands, having a catchy and well-crafted ad can be potent enough to get people’s attention, but a little star power never hurts. Nike teamed up with Korean rapper Jay Park for its new campaign, “Impossible to Ignore.” Developed by Wieden+Kennedy Tokyo, the video features Park’s song “Run It” with plenty of Nike style and a theme of denying convention in order to forge your own path.

The video includes speed skater and Olympic gold medalist SukHee Shim, world champion female boxer and North Korean refugee HyunMi Choi, model HyunMin Han and choreographer J Black/J Pink. It arrived just in time to coincide with the 2018 Winter Olympics in PyeongChang, South Korea. Fans can participate by taking videos of their sports skills and sending them to Nike Korea through the Kakao messaging app, and they might be featured in a new lyric video.