menu

Nike Created A Full Music Video With A Korean Rap Star

Nike Created A Full Music Video With A Korean Rap Star
Advertising

Nike teamed up with rapper Jay Park to create a music video for its latest campaign, timed to the Winter Olympics in South Korea

Sara Roncero-Menendez
  • 8 february 2018

For many brands, having a catchy and well-crafted ad can be potent enough to get people’s attention, but a little star power never hurts. Nike teamed up with Korean rapper Jay Park for its new campaign, “Impossible to Ignore.” Developed by Wieden+Kennedy Tokyo, the video features Park’s song “Run It” with plenty of Nike style and a theme of denying convention in order to forge your own path.

The video includes speed skater and Olympic gold medalist SukHee Shim, world champion female boxer and North Korean refugee HyunMi Choi, model HyunMin Han and choreographer J Black/J Pink. It arrived just in time to coincide with the 2018 Winter Olympics in PyeongChang, South Korea. Fans can participate by taking videos of their sports skills and sending them to Nike Korea through the Kakao messaging app, and they might be featured in a new lyric video.

Watch the video for “Run It” below.

Nike | Jay Park

+advertising
+Fashion
+Influencer Marketing
+Jay Park
+Music
+nike
+South Korea
+Wieden+Kennedy

More in Fashion

Fashion

Fashion Brand Offers Performance Coaching With Every Purchase

Based on their ideals of women's empowerment, Tuxe is expanding their brand to include coaching sessions that reflect the clothing

22 February 2018
Fashion

L.L. Bean Is Putting Data-Collecting Sensors Into Clothing

The outdoors company is using sensing fabrics to understand when, how and why their customers use its products

21 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.