menu

Nike Rewards Workouts With Premium Perks

Nike Rewards Workouts With Premium Perks
Fitness & Sport

Nike's new Unlocks reward their users for meeting certain goals by providing them with free services

Sara Roncero-Menendez
  • 9 february 2018

Healthy habits are their own benefit, but fitness apparel and tracking company Nike is looking to additionally reward people for reaching fitness goals with its apps. The new “Unlocks” (aka perks) are designed to motivate users while also forging a deeper bond between brand and buyer.

Now when people who use the Nike Run Club and Nike Training Club reach specific goals, they gain access to playlists on Apple Music, free meditation sessions from Headspace and free workout class credits from ClassPass. “For the first time we’ll be acknowledging that sweat equity and translating that into actual rewards,” Gillian Almy, the head of the NikePlus membership program, told Fast Company. This new incentive could be useful for people looking to get in better shape as well as those who simply want to get more out of their time at the gym.

Nike

+fitness
+loyalty program
+mobile
+nike
+sport

The Latest

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Horace Luke is a co-founder and chief executive officer of Gogoro, a startup utilizing the power of mobile connectivity and data analytics to transform energy distribution and management in the world’s cities. He has overseen product development and corporate strategy from the outset, including the soon to be released Gogoro Smartscooter™. Previously, Horace served as chief innovation officer at HTC.

Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.