Pop-Up Shop Sends A Message About Unhealthy Relationships

Pop-Up Shop Sends A Message About Unhealthy Relationships
Retail

The One Love Foundation set up a pop-up shop with Valentine's gifts that showed what unhealthy love can look like

Ivanha Paz
  • 22 february 2018

The One Love Foundation decided to use Valentine’s Day to spread awareness about the dangers of unhealthy relationships. The non-profit was founded in honor of Yeardly Love, a woman who was killed by an abusive partner. So on Valentine’s Day, the group set up a #LoveBetter pop-up shop in New York with a few telling items that weren’t actually for sale. These included a teddy bear suffering from mood swings that prompt aggressive and apologetic comments and a GPS device for obsessively tracking a loved one’s whereabouts.

The products were made to spark awareness and hopefully start a dialogue on what an abusive relationship looks like. Part of their message is that not all abusive relationships are physical—verbal and psychological abuse are also common and unhealthy, and shouldn’t be part of a loving partnership.

One Love Foundation

The One Love Foundation decided to use Valentine’s Day to spread awareness about the dangers of unhealthy relationships. The non-profit was founded in honor of Yeardly Love, a woman who was killed by an abusive partner. So on Valentine’s Day, the group set up a #LoveBetter pop-up shop in New York with a few telling items that weren’t actually for sale. These included a teddy bear suffering from mood swings that prompt aggressive and apologetic comments and a GPS device for obsessively tracking a loved one’s whereabouts.

+experiential marketing
+Experiential Marketing
+Non-Profit
+pop up
+pop-ups
+retail
+technology
+USA
+valentine’s day
+wellness

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