Underground Project Replaced Outdoor Ads With Art In NYC

Underground Project Replaced Outdoor Ads With Art In NYC
Advertising

Art in Ad Places is a project fighting against the visual pollution of outdoor advertising in New York City

Jiwon Kim
  • 2 february 2018

Art in Ad Places is a public service campaign against outdoor advertising. Started by artist Caroline Caldwell and RJ Rushmore, the goal is to replace ads (including those billboards that encourage women to get Brazilian butt lifts) with artwork. They believe that outdoor advertising is a form of visual pollution, and they want to utilize public spaces for something more meaningful.

Every week last year, the duo secretly replaced an ad on New York phone booths with photographer Luna Park documenting them on camera. All of photos are now available in a book, which is currently on display at the Lucas Lucas gallery in Brooklyn.

Some of the works brought life to the area, while others had a more obviously political bent. Art collective For Freedoms’ Hank Willis Thomas created an image of a black man in a prison, enclosed by the silhouette of a vodka bottle that says, “Absolut Solitude,” a statement against the injustices of our criminal justice system today.

Art in Ad Places


Lead Image: Artwork by Louise Chen aka Ouizi | Photo by Luna Park

Art in Ad Places is a public service campaign against outdoor advertising. Started by artist Caroline Caldwell and RJ Rushmore, the goal is to replace ads (including those billboards that encourage women to get Brazilian butt lifts) with artwork. They believe that outdoor advertising is a form of visual pollution, and they want to utilize public spaces for something more meaningful.

+advertising
+Arts & Culture
+arts & culture
+Brand Introduction
+mobile
+new york city
+photography
+technology
+USA

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