PSFK Launches The Travel Debrief!

PSFK Launches The Travel Debrief!
Hotels, Hospitality & Travel

We are pleased to share our latest report, PSFK's Travel Debrief, exploring how to deliver optimized experiences at every touchpoint

Emily Wasik
  • 21 february 2018

In the not too distant past, the hotel room or airport lounge offered an experience that was better than what people could get at home. 24/7 room service pancakes. Newly-released Blockbuster films in-flight. A dapper lobby concierge giving you directions or ordering you a cab. But now, people’s everyday lives have caught up. They can get gourmet Seamless dinners delivered within 20 minutes, Netflix streaming their favorite films on any device, 4G Wi-Fi in their homes (and even on their subway commute!), Google Maps or Uber at their fingertips, Amazon Alexa at their beck and call—even in the shower or car. Guests would much rather ask Siri or Alexa a question than approach a real-life Sarah or Alexandra at reception.

Enabled by connected tech, consumers don’t just want what they want when they want it—they expect it. In fact, they want brands to anticipate their needs and deliver on them before they even realize their needs themselves. So on the one hand, travelers expect brands to have their profiles and preferences synced and the experience optimized to their liking, but they also demand to be enabled with smart technology so they are empowered to control, curate and create their own experiences. Simply put, your home away from home—whether onboard, on-the-go or ensuite—has to be a lot smarter and more intuitive than ever before.

Travel is no longer a siloed activity, either—something people do to escape their everyday lives. Rather, it’s become an extension of their lives, which means consumers require brands to integrate their daily routines into their travel experiences—from their daily workouts to professional schedules, family time and social networking—at each and every stage of the journey. Brands must empower consumers to have the most fulfilling trip, no matter the destination or purpose.

PSFK’s Travel Debrief explores today’s travel landscape, where companies must deliver optimized experiences at every touchpoint, including planning, transit, accommodations, in-stay activities, and even the time in-between trips, to capitalize upon every opportunity to engage with consumers. This document provides executives at corporations, agencies and technology companies with a framework for how to deliver optimized experiences that feel personal at every brand and service touch point.

We are pleased to launch this report, which outlines emerging consumer attitudes and market forces that are driving change in the travel industry. Download the full report today! And tune in to PSFK.com for related insights in the coming weeks.

In the not too distant past, the hotel room or airport lounge offered an experience that was better than what people could get at home. 24/7 room service pancakes. Newly-released Blockbuster films in-flight. A dapper lobby concierge giving you directions or ordering you a cab. But now, people’s everyday lives have caught up. They can get gourmet Seamless dinners delivered within 20 minutes, Netflix streaming their favorite films on any device, 4G Wi-Fi in their homes (and even on their subway commute!), Google Maps or Uber at their fingertips, Amazon Alexa at their beck and call—even in the shower or car. Guests would much rather ask Siri or Alexa a question than approach a real-life Sarah or Alexandra at reception.

+airlines
+amazon
+Automotive
+booking
+customer engagement
+debrief
+Google
+home
+hospitality
+hotel
+Hotels & Hospitality
+IoT
+Luxury
+mobile
+psfk labs
+Public
+technology
+travel
+Travel Debrief 2018
+wellness

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