The condom brand published a guide called Places of Intimacy, which highlights 30 hotels with anecdotes from real couples

The condom brand Skyn is taking its advertising to new heights with a guide to the best hotels to get busy in. Places of Intimacy features a list of 30 romantic hotels with stories and images of real couples. Skyn spent three months sending 12 couples (who won an online contest) to try out different hotels around the world and share their experiences.

The creative campaign was planned and executed by Sid Lee Paris as part of Skyn’s larger message “Feel Everything,” with a website by Stink Studios as well as a physical guide designed by Irradié. The point is for audiences to read the intimate details shared by other couples and then venture to try for themselves—with Skyn products, of course.

Skyn | Sid Lee 

The condom brand Skyn is taking its advertising to new heights with a guide to the best hotels to get busy in. Places of Intimacy features a list of 30 romantic hotels with stories and images of real couples. Skyn spent three months sending 12 couples (who won an online contest) to try out different hotels around the world and share their experiences.

The creative campaign was planned and executed by Sid Lee Paris as part of Skyn’s larger message “Feel Everything,” with a website by Stink Studios as well as a physical guide designed by Irradié. The point is for audiences to read the intimate details shared by other couples and then venture to try for themselves—with Skyn products, of course.