Snapchat Turns To Social Commerce With Limited Edition Products
The social media brand is experimenting with a new kind of retail experience, taking on an already threatened industry in the process
Snapchat partnered with Nike’s Air Jordans and Shopify on a new type of retail experience that mixes community with online shopping. They dropped the limited-edition Air Jordan III Tinker as part of the sneaker brand’s 30th anniversary celebration of their Air Jordan III.
This new approach to enhancing the experience of shopping for customers provides a glimpse at the future of retail. The immersive sneaker drop acts like a virtual store that gives fans a chance to engage with the brand in a unique way. It combines the best of offline and online retail by bringing people together and offering convenient same-day delivery.
The inventory-free retail event enables fans to skip the traditional checkout process and instead enjoy the sense of community. This fits with the trend of retail leaning towards engaging experiences that bring people together rather than brick-and-mortar stores that hold a large amount of stock.