This year's Swimsuit issue comes with AR and VR features that let readers meet the cover model in 3D and pose for their own photoshoot

Sports Illustrated has billed its latest Swimsuit issue as the most immersive yet. Via Snapchat and the app LifeVR, readers can access augmented and virtual reality content that lets them pose in a virtual photoshoot set and meet the cover model, Danielle Herrington, in 3D.

A behind-the-scenes experience of the cover shoot is accessible through LifeVR, which offers exclusive 3D content for mobile devices, and will transport users as a hologram directly to the breezy beach as the cover is being snapped. Sports Illustrated has also teamed up with AR agency Trigger to create special lenses on Snapchat. Dubbed the “World Lens” and “Face Lens,” these will allow users to enter a special Snapcode to style their own image on the magazine's cover.

Sports Illustrated


Lead Image: Trigger via Facebook

Sports Illustrated has billed its latest Swimsuit issue as the most immersive yet. Via Snapchat and the app LifeVR, readers can access augmented and virtual reality content that lets them pose in a virtual photoshoot set and meet the cover model, Danielle Herrington, in 3D.

A behind-the-scenes experience of the cover shoot is accessible through LifeVR, which offers exclusive 3D content for mobile devices, and will transport users as a hologram directly to the breezy beach as the cover is being snapped. Sports Illustrated has also teamed up with AR agency Trigger to create special lenses on Snapchat. Dubbed the “World Lens” and “Face Lens,” these will allow users to enter a special Snapcode to style their own image on the magazine's cover.