This Tokyo Bookstore Encourages Visitors To Stay Overnight
Tsutaya Book Apartment is part store, office and hotel, catering to nomad workers, locals and travelers
Japanese book store chain Tsutaya is a retailer that isn’t afraid to experiment with unconventional store experiences and product mixes. Its recently opened flagship location in Hiroshima adjacent to the main train station is in partnership with electronics retailer EDION. This multi-story shop mixes consumer electronics (everything from vacuum cleaners to e-bikes) with books and amenities like a gourmet market, cafe and wine shop.
Opening in December of 2017 is the Tsutaya Book Apartment in Shinjuku, Tokyo. The core of the store is three floors that accommodate relaxation and work activities in an environment centered around books. The notoriously crowded and cramped district of Shinjuku lacks accessible spaces dedicated to co-working or short tourist stays, so the Book Apartment hopes to fill this need by providing shared/private spaces and amenities at an hourly rate, 24 hours a day.
The third floor houses a Starbucks where visitors can purchase coffee and snacks before going to the fourth floor to check in at reception or shop the books and magazines.
Fourth floor co-working areas range from desks with iMacs and iPads to informal sofas or chair and table seating. Guests have access to a printer and the store sells a selection of business and stationary supplies. Free WiFi is also provided throughout the store.
There are even dedicated semi-private quiet places to lounge or read a book. The fifth floor is equipped with lockers, bathrooms and showers for guests who wish to stay longer. Tsutaya offers lounge-wear rental for guests who want to change into more comfortable clothes.
The sixth floor is for women only and offers private rooms with tatami mats for sleeping and groups up to 12 people. In addition to private showers and washrooms, there are individual beauty stations for drying hair and putting on makeup.
Below the Book Apartment and Starbucks, the building houses a Family Mart ground-floor convenience store as well as a sake bar, Know By Moto, in the basement.