InStyle magazine's March issue will feature an interactive ad that lets readers get a feel for the Japanese auto maker's new Camry

The upcoming March issue of women's fashion magazine InStyle will feature a sensory advertisement for automotive manufacturer Toyota‘s 2018 Camry. The insert will transport readers directly inside the new midsize sedan, complete with relevant sights, sounds, sensations and scents.

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By placing their thumbs on the ad's built-in sensors, consumers will have the experience of gripping the car door handles, pulling them open to reveal the interior of the vehicle where they will smell the new leather and view the car's features, including their own heart rate pulsing on the dashboard. This creative 3D gatefold insert took 6 months to make in collaboration with communications and advertising agency Saatchi & Saatchi, and is the first of its kind, partaking of the trend towards interactive, engaging adverting.

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InStyle | Toyota | Saatchi & Saatchi

The upcoming March issue of women's fashion magazine InStyle will feature a sensory advertisement for automotive manufacturer Toyota‘s 2018 Camry. The insert will transport readers directly inside the new midsize sedan, complete with relevant sights, sounds, sensations and scents.

By placing their thumbs on the ad's built-in sensors, consumers will have the experience of gripping the car door handles, pulling them open to reveal the interior of the vehicle where they will smell the new leather and view the car's features, including their own heart rate pulsing on the dashboard. This creative 3D gatefold insert took 6 months to make in collaboration with communications and advertising agency Saatchi & Saatchi, and is the first of its kind, partaking of the trend towards interactive, engaging adverting.