Toyota Shows Viewers What It’s Like To Ski With Only 3% Of Your Vision

Toyota Shows Viewers What It’s Like To Ski With Only 3% Of Your Vision
Advertising

The auto brand emphasizes its mobility mission with an Instagram account that shows viewers what a Paralympic athlete sees

Catherine Ollinger
  • 28 february 2018

To help audiences connect with Paralympic skier Menna Fitzpatrick, Toyota created a special Instagram account that takes fans behind the scenes and into her life. Part of the car manufacturer’s “Start Your Impossible” campaign, @SeeLikeMenna contains photos and video footage of the 18-year-old visually-impaired skier hitting the slopes or training on her early-morning runs.

All of the images are filtered to 3% of normal vision to recreate Fitzpatick’s experience, helping impart the campaign’s message of possibility and perseverance. The project, made in collaboration with Saatchi & Saatchi, Dentsu and Archer’s Mark, fits into Toyota’s goal to brand itself as a mobility company whose products and services reach beyond automobiles and embrace entire lifestyles.

Toyota


Lead Image: Female ski driver via Shutterstock

To help audiences connect with Paralympic skier Menna Fitzpatrick, Toyota created a special Instagram account that takes fans behind the scenes and into her life. Part of the car manufacturer’s “Start Your Impossible” campaign, @SeeLikeMenna contains photos and video footage of the 18-year-old visually-impaired skier hitting the slopes or training on her early-morning runs.

+advertising
+Automotive
+Fashion
+fashion / apparel
+gaming
+Gaming & Play
+Instagram
+mobility
+Social Media
+Social Media
+technology
+toyota
+visual impairment

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.