How Virtual Assistants Are Aiding Travelers On Luxury Vacations

How Virtual Assistants Are Aiding Travelers On Luxury Vacations
Hotels, Hospitality & Travel

Virtual assistants and connected technologies are making travel more premium and personalized

PSFK
  • 16 february 2018

There are a number of new technologies being implemented to improve the travel experience. PSFK researchers have explored the use of informed virtual assistants that encourage vacationers to ask questions and get the most out of their trip, as well as connected hotel rooms that give guests the ability to fine-tune their surroundings to meet their desires.

These types of technologies are helping brands rethink engagement with digitally connected travelers. As Skift reports, “With almost half of the global population using the internet as of 2017 and three-fourths expected to do so by 2030, according to Euromonitor International, connected travelers are here to stay. As such, it is imperative that travel players rethink their long-standing strategies in order to appeal to this new consumer type, which is more impatient, connected, demanding and informed than others.”

Here are a few examples of companies introducing technologies to improve travel experiences:

WeChat 
Chinese multi-purpose mobile app WeChat launched the CityExperience mini-program, a WeChat-integrated and destination-specific guide available for partnering destinations around the world. The guide features interactive maps of the city using Bing Maps, which is usable in China, with points of interest marked, such as landmarks, restaurants and luxury retailers. The points have photos displayed at the bottom and by sliding the photo to the center, the location of a store or eatery is highlighted on the map. Tapping on the photo pulls up a page with an overview of the location, with hours and contact information.

Carnival Cruise 
Carnival Cruise Line’s Regal Princess is giving passengers wearables called the Ocean Medallion, which can be slipped into a pocket or worn on the wrist and are synced with a companion app. The 7,000 on-board sensors record passengers’ tastes and respond to their movements, while the companion app allows them to order goods on the spot, and also guides them around the ship and toward activities aligned with their preferences. With anticipatory intelligence, the medallions are also able to look at previous requests and guess the next potential desires of passengers.

Marriott 
Marriott International teamed up with Samsung and Legrand to create an IoT-enabled smart room for guests to make their stays more enjoyable. The room comes with a virtual assistant that guests can use to set up a morning alarm, start a yoga routine on a full-length mirror, request additional housekeeping services or start the shower at their desired temperature, all by voice or mobile app. Following a three-month IoT Guestroom Lab, the companies will analyze feedback, and consumers will begin to see these tech elements added to rooms within the next five years.

Hilton Hotel 
Hilton introduced its Connected Room concept that will transform the hotel room into a mobile-centric personalized experience. Guests who opt into Hilton’s loyalty program will be able to personalize their stays in the Connected Room, using the Hilton Honors mobile app. While the app already gives members the ability to pick their own room when digitally checking in, use it as a digital room key and view floor plans, new features allow guests to remotely adjust their rooms’ lighting, HVAC, and entertainment options, including pre-loaded and streaming content.

Customized hospitality is a desirable offering in the luxury travel market, and technology is helping various brands provide an array of options for their guests. For more insights, check out our recent research paper, Exploring the New Luxury Travel Experience, and look out for our upcoming Travel Debrief.


Lead Image: Princess Cruises

There are a number of new technologies being implemented to improve the travel experience. PSFK researchers have explored the use of informed virtual assistants that encourage vacationers to ask questions and get the most out of their trip, as well as connected hotel rooms that give guests the ability to fine-tune their surroundings to meet their desires.

+AI
+artificial intelligence
+Asia
+Automotive
+chat a researcher
+china
+fitness / sport
+hilton
+hospitality
+hotel
+internet of things
+IoT
+IoT
+loyalty
+loyalty & membership
+Luxury
+Market Research
+marriott
+mobile
+Personalized Loyalty
+retail
+samsung
+sport & fitness
+technology
+travel

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