Let Vogue And GQ Dress You Using Amazon’s Echo Look
A new feature for the Echo Look's AI stylist will bring users to content from the fashion publications
Amazon’s Echo Look now allows users to upload photos from their smartphones and receive style suggestions from Vogue and GQ. Starting February 19, users will find weekly content from these magazines on the home screen of their Echo Look app, which they can click to access the magazines’ sites and links to items available for purchase.
While the publications do receive a cut of the purchases made through the app, Amazon maintains that this is not an affiliate program but simply a collaboration driven by readers demanding high-end style assistance and suggestions.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
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