Wellness-Focused Cruise Line Wants To Cater To Active Lifestyles

Wellness-Focused Cruise Line Wants To Cater To Active Lifestyles
Hotels, Hospitality & Travel

Blue World Voyages is looking to attract younger passengers with healthy food, fitness classes and programming focused on wellness

Jennifer Passas
  • 19 february 2018

The wellness trend continues to permeate and grow in new and existing products and services. A new company called Blue World Voyages, developed by Miami-based fitness entrepreneur Gene Meehan, is looking to buy three medium-sized passenger ships and transform them into a wellness-themed cruise line.

The plan for the ships is to remove some of the cabins and create a sprawling activity deck with a basketball court, baseball hitting cage, golf training and simulation, and a large health centre and spa. Additionally the line will feature healthy food and educational programming focused on wellness.

Blue World Voyages hopes to attract younger passengers that are looking for a more active experience while traveling to interesting places. To finance the renovations the company started a crowdfunding campaign to get to its $10 million goal, which would be added to the $15 million they have in investments already. Crowdfunders will be awarded a reservation on the ship during the inaugural year.

Blue World Voyages


Lead Image: Geert Pieters | Unsplash

The wellness trend continues to permeate and grow in new and existing products and services. A new company called Blue World Voyages, developed by Miami-based fitness entrepreneur Gene Meehan, is looking to buy three medium-sized passenger ships and transform them into a wellness-themed cruise line.

+cruise
+financial services
+fitness / sport
+Food
+sport & fitness
+travel
+USA
+wellness

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