The fashion brand is forming a retail partnership with the aspirational career companies to connect customers with thought leaders and help them dress for the modern workplace

J.Crew is taking the phrase “dress for the job you want” to heart in a new partnership with career and networking companies WeWork and LinkedIn. The campaign will curate a series of talks and panel discussions with entrepreneurs at a number of WeWork locations in New York, San Francisco, Atlanta and Philadelphia. At each venue, a J.Crew pop-up will also sell exclusive merchandise from their spring collection at a discount to WeWork members.

11 young inspiring entrepreneurs from different fields have been tapped to participate, including Cynthia Nimmo, president and CEO of Women’s Funding Network, and Michelle Dalzon, founder and chief visionary of Black Owned Market, “a dynamic pop-up experience that connects Black-Owned brands to conscious consumers.” Check out more of the entrepreneurs profiled here. The series will focus on topics such as professional success and personal fulfillment.

The collaboration is part of J.Crew’s overall strategy to reconnect with their audience and participate in a conversation around what defines the modern workforce. For WeWork, the campaign also represents a rise into the mainstream; not just a co-working space, but a lifestyle brand that defines both work and play. Along with LinkedIn’s sponsorship, the three-way partnership positions the brands as an ally to young innovators in the workforce.

WeWork | J.Crew

J.Crew is taking the phrase “dress for the job you want” to heart in a new partnership with career and networking companies WeWork and LinkedIn. The campaign will curate a series of talks and panel discussions with entrepreneurs at a number of WeWork locations in New York, San Francisco, Atlanta and Philadelphia. At each venue, a J.Crew pop-up will also sell exclusive merchandise from their spring collection at a discount to WeWork members.

11 young inspiring entrepreneurs from different fields have been tapped to participate, including Cynthia Nimmo, president and CEO of Women’s Funding Network, and Michelle Dalzon, founder and chief visionary of Black Owned Market, “a dynamic pop-up experience that connects Black-Owned brands to conscious consumers.” Check out more of the entrepreneurs profiled here. The series will focus on topics such as professional success and personal fulfillment.