A New Day Is Target’s Latest Minimalist, Size-Inclusive Fashion Line
The retailer has been replacing some of its brands with fresher, fashion forward and affordable labels exclusive to the store
As part of its plan to introduce 12 new brands to its retail stores, Target launched a women’s line called A New Day. Developed with Collins brand experience design studio, the minimalist label is intended to add some style to everyday attire while allowing each individual’s personality to shine through.
“We helped name this new apparel page turner ‘A New Day,’ personifying the idea that Target guests view every day as a new chapter in their life, a new chance to write their own story,” reads the Collins project description. “The acronym A.N.D. is also leveraged as a secondary naming approach to emphasize that the clothing line is made to be combined with and punctuate each guest’s own unique style story.”
The brand is described as size-inclusive and accessible, given its affordable price point. Moreover, Target aims to use A.N.D. to introduce a more modern and trend-conscious label that can stand for itself. “These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality and truly unbeatable value. That’s something you can find only at Target,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in an announcement back in August. The line carries sizes 0-16 as well as plus sizes ranging from X-4X and 14W-26W.
Other new Target-exclusive labels include Goodfellow & Co and Project 62.
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Joe Gebbia is a multi-disciplinary designer, creative entrepreneur, and global explorer. He is the co-founder and CPO of Airbnb, which began in 2008 out of the necessity to pay his rent. What started as three airbeds, a pop-tart breakfast, welcoming hosts and an insider’s guide to the city, is now a global phenomenon of hospitality, human connectivity and economic stimulation. With an eye for simplicity and an appreciation of craft, Gebbia leads the team in creating imminently marketable products. The results are cutting-edge yet useful tools that impact the user’s experience from the moment of online contact to the end of their physical stay.
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