ABC Turns NYC Subway Train Into Roseanne’s Living Room

ABC Turns NYC Subway Train Into Roseanne’s Living Room
Advertising

To advertise the return of Roseanne on ABC, the network decorated the Times Square shuttle to look like the TV family's living room

Sara Roncero-Menendez
  • 9 march 2018

Over 20 years after the final episode of Roseanne aired, the iconic sitcom will be returning to the small screen with the same cast, and on the same channel. In order to celebrate, ABC is inviting New York City subway riders into the Conner family living room. The Times Square-Grand Central shuttle will be set up with special striker coverings that turn the seats into the Conners’ blanket-adorned couch, with portraits of the family on the wall.

The idea behind the campaign is to reacquaint audiences with the TV family, as Rebecca Daugherty, executive vice president of marketing for ABC, told AdWeek: “We just want people to embrace the family that they knew and loved, but understand that time has passed. But hopefully they’ll enjoy spending the time with them just as much as they did several years ago.”

The campaign will run until the show revival premieres on March 27.


Lead Image: Roseanne on ABC via Twitter

Over 20 years after the final episode of Roseanne aired, the iconic sitcom will be returning to the small screen with the same cast, and on the same channel. In order to celebrate, ABC is inviting New York City subway riders into the Conner family living room. The Times Square-Grand Central shuttle will be set up with special striker coverings that turn the seats into the Conners’ blanket-adorned couch, with portraits of the family on the wall.

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