Amazon Is Tailoring Prime Membership For Different Incomes

Amazon Is Tailoring Prime Membership For Different Incomes
Delivery & Logistics

The new program offers the full range of Prime services, from video content to free express shipping, for $5.99 per month

Matt Vitone
  • 9 march 2018

Amazon, having already dominated the market for middle-income shoppers, has in recent years turned its focus increasingly to low-income consumers. Last year, the online retailer launched discounted Prime memberships for those receiving government assistance last year and began allowing student customers to pay for Prime on a monthly basis. Now, Amazon is attempting to reach even more shoppers with the debut of discounted Prime memberships for Medicaid recipients.

Customers simply register with any valid Medicaid or EBT card to sign up and receive the discounted monthly membership rate of $5.99, a significant savings from the standard $12.99 per month fee, and 30% less than the yearly $99 membership. This gives Medicaid customers access to all Amazon Prime services, including free two-day shipping, streaming music and video content, grocery deliveries and more.

Aside from the convenience of shopping and receiving deliveries at home, Amazon Prime is particularly appealing to those on Medicaid who might suffer from physical ailments that make it hard to get out of the house to shop. Furthermore, for low-income shoppers as a whole, online shopping is often cheaper than local options. Removing the costs associated with shipping via a Prime membership helps make online shopping more viable for those who might otherwise not be able to afford it.

To that end, Amazon is promoting its new deal with a series of spots that highlight how its discounted Prime memberships are affecting real change in people lives. A retired military veteran, a cancer survivor and a mother recovering from a recent surgery all discuss how online shopping makes life just a little bit easier for them.

Amazon


Lead Image: Amazon Prime parcel, Hadrian via Shutterstock

Amazon, having already dominated the market for middle-income shoppers, has in recent years turned its focus increasingly to low-income consumers. Last year, the online retailer launched discounted Prime memberships for those receiving government assistance last year and began allowing student customers to pay for Prime on a monthly basis. Now, Amazon is attempting to reach even more shoppers with the debut of discounted Prime memberships for Medicaid recipients.

+amazon
+Amazon Prime
+Delivery & Logistics
+Food
+Grocery
+Health
+home
+loyalty
+loyalty & membership
+Music
+Personalized Loyalty
+retail
+Seamless Delivery
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.