In a significant move for European retail, the partnership lets customers in Paris utilize Amazon's Prime Now service to have groceries delivered

Amazon continues its expansion into brick-and-mortar retail, this time on a deal with French supermarket chain Monoprix. The grocer announced that it will start using Amazon's Prime Now service to sell to customers in Paris. The move will likely have a profound effect on the food industry throughout the country.

Since Amazon acquired Whole Foods in 2017, other brands have been pushed into action, looking for ways to improve their own online offerings. Jean-Charles Naouri, chief executive of Monoprix's parent group Casino, said in a joint statement with Amazon, “Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omni channel distribution strategy.”

With Amazon's rapid retail push in the U.S., European retailers know that their markets are likely to be the next area of focus. By getting ahead and forming this partnership, Monoprix is trying to position itself as a leader in the push toward digital for grocery.

AmazonMonoprix


Lead Image: Groupe Casino | CC | Image resized

Amazon continues its expansion into brick-and-mortar retail, this time on a deal with French supermarket chain Monoprix. The grocer announced that it will start using Amazon's Prime Now service to sell to customers in Paris. The move will likely have a profound effect on the food industry throughout the country.

Since Amazon acquired Whole Foods in 2017, other brands have been pushed into action, looking for ways to improve their own online offerings. Jean-Charles Naouri, chief executive of Monoprix's parent group Casino, said in a joint statement with Amazon, “Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omni channel distribution strategy.”