AR Experience Lets People See War Through The Eyes Of A Child

AR Experience Lets People See War Through The Eyes Of A Child
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The International Committee of the Red Cross developed an augmented reality app to raise awareness of what it’s like to grow up in a war-torn country

Mario Valdivieso
  • 20 march 2018

Augmented reality has enabled a number of ways to entertain ourselves by stepping into the views of fictional worlds. However, this technology can also be used to make us more aware of realities we don’t face. The International Committee of the Red Cross wants to accomplish this with a new AR experience, Enter the Room.

“Enter the Room” transports users to the bedroom of a little girl who is never seen. As the little girl, you see a seemingly normal room where you do things such as draw and play with toys. The story follows the girl through four years of staying in her room while war wages outside the walls, the room changing with every year. The interactive app allows users to empathize and consider what it’s like for children to live under such harsh conditions.

The app was created by the digital innovation agency Nedd in the hopes of not only raising awareness but also getting more people more involved in helping the cause. Proceeds from the app will go to aid groups dedicated to providing basic necessities such as food and water for families that live in these conditions. “Enter the Room” is now available to download on all iPhone and other Apple devices.

ICRCNedd


Lead Image: Nedd

Augmented reality has enabled a number of ways to entertain ourselves by stepping into the views of fictional worlds. However, this technology can also be used to make us more aware of realities we don’t face. The International Committee of the Red Cross wants to accomplish this with a new AR experience, Enter the Room.

+advertising
+Apple
+AR & VR
+augmented reality
+children
+Food
+Grocery
+Innovation
+Non-Profit
+Product Promotion
+Raise Awareness
+red cross
+technology
+USA

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