Einstein Bros. created a special haircare set, including Cheesy Shampoo and Wakin' Bacon Conditioner, to promote its Cheesy Wakin’ Bacon sandwich

There's nothing like the smell of a nice, hot breakfast in the morning—which is why bagel chain The Einstein Bros. created a shampoo and conditioner scent designed to make you hungry. Their new “Cheesy Shampoo” and “Wakin' Bacon Conditioner” were developed in honor of the company's new Cheesy Wakin’ Bacon sandwich, which features eggs, bacon and cheddar on a six-cheese bagel.

“We often find ourselves on autopilot in the mornings as we cope with the transition from sleep to a productive day. Einstein Bros. Bagels wants to awaken consumers’ morning routines with something totally unexpected that will get them excited about breakfast and our delicious Cheesy Wakin’ Bacon sandwich,” Kerry Coyne, SVP of marketing, product, and innovation for The Einstein Bros., told Delish.

The set costs $10 and is currently sold out, so those looking to enjoy the smell of cheese and bacon in the morning will may just have to go get the real thing instead.

The Einstein Bros.

There's nothing like the smell of a nice, hot breakfast in the morning—which is why bagel chain The Einstein Bros. created a shampoo and conditioner scent designed to make you hungry. Their new “Cheesy Shampoo” and “Wakin' Bacon Conditioner” were developed in honor of the company's new Cheesy Wakin’ Bacon sandwich, which features eggs, bacon and cheddar on a six-cheese bagel.

“We often find ourselves on autopilot in the mornings as we cope with the transition from sleep to a productive day. Einstein Bros. Bagels wants to awaken consumers’ morning routines with something totally unexpected that will get them excited about breakfast and our delicious Cheesy Wakin’ Bacon sandwich,” Kerry Coyne, SVP of marketing, product, and innovation for The Einstein Bros., told Delish.