Beer Ripples can add any text or image to the foam of a beer with edible ink in just 11 seconds

Over the years, craft beer companies have looked for ways to stand out from the crowd, mostly focusing on brews and bottle design. But perhaps the next trend in beer marketing is just having the bar serving the pint with a logo right on the foam. Israeli company Ripples has created a device that allows bartenders to print a design into beer form using edible malt-based ink. The device is Wi-Fi connected, and takes 11 seconds to create the desired print of words or a graphic.

“We have already served millions of Ripples with customers such as Hilton, Lavazza, Four Seasons, and restaurants and coffee shops around the world. Now, venues serving beer, from pubs and clubs to hotels and sporting venues, can take advantage of the opportunities for engagement, loyalty, and emotional connection that Ripples provides,” Ripples CEO Yossi Meshulam said in a statement.

Currently, the device is available for purchase in the U.S. and Canada. It costs $3,000, with a $1,500 annual subscription fee which includes enough ink for 6,000 prints a year.

Beer Ripples

Over the years, craft beer companies have looked for ways to stand out from the crowd, mostly focusing on brews and bottle design. But perhaps the next trend in beer marketing is just having the bar serving the pint with a logo right on the foam. Israeli company Ripples has created a device that allows bartenders to print a design into beer form using edible malt-based ink. The device is Wi-Fi connected, and takes 11 seconds to create the desired print of words or a graphic.

“We have already served millions of Ripples with customers such as Hilton, Lavazza, Four Seasons, and restaurants and coffee shops around the world. Now, venues serving beer, from pubs and clubs to hotels and sporting venues, can take advantage of the opportunities for engagement, loyalty, and emotional connection that Ripples provides,” Ripples CEO Yossi Meshulam said in a statement.