Betaworks VC Peter Rojas shares his perspective on where and why chat has found success as a medium for brands to interact with consumers

Amid rapid developments in artificial intelligence and machine learning, CX designers and strategists have been looking at chat as a way for brands to interact with their customers in a human way on a massive scale. In the right scenarios, chatbots seem to be a terrific medium to reduce friction in communicating with consumers.

Peter Rojas works as a VC at Betaworks in San Francisco and has years of experience studying the tech sector. Here's an extract of a conversation PSFK founder and editor-in-chief Piers Fawkes had with Peter from a recent podcast for an insider’s point of view on the best uses of chat as an interface.

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