Bose Unveiled A Pair Of Connected Augmented Reality Glasses At SXSW

Bose Unveiled A Pair Of Connected Augmented Reality Glasses At SXSW
Cafe & Restaurant

The audio company debuted a model that could revolutionize mobile AR experiences, adding audible layers of information and experiences to daily life.

Jack Byram
  • 16 march 2018

At this year’s SXSW FestivalBose unveiled Bose AR, a first-of-its-kind audio augmented reality platform that aims to be the future of mobile sound.

The glasses are unique in the AR realm because they don’t alter what the wearer sees. Instead, Bose created a wafer-thin acoustics package which can be built into things like helmets, headphones, eyewear and more to offer a unique audio experience.

Prototype-Image-2.png

Everyday usage with Bose AR includes being able to simply look up and hear the weather forecast, or to look down a street and hear restaurant options. But the headphones are capable of much more: Travelers wearing the device can look at foreign street signs and the glasses will translate the sign directly into the wearer’s ears. The glasses can also explain an art piece that the wearer is viewing. Of course, the wearable can also be used for simply listening to music, allowing the user to change songs with a simple head nod.

In a press release, John Gordon, the VP of Consumer Electronics Division at Bose, talked about the glasses’ capabilities: “It places audio in your surroundings, not digital images, so you can focus on the amazing world around you rather than on a tiny display. It knows which way you’re facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines.”

Bose-Glasses-Image-Other.png

Limited numbers of the glasses will be available for purchase this summer.

Bose

At this year’s SXSW FestivalBose unveiled Bose AR, a first-of-its-kind audio augmented reality platform that aims to be the future of mobile sound.

The glasses are unique in the AR realm because they don’t alter what the wearer sees. Instead, Bose created a wafer-thin acoustics package which can be built into things like helmets, headphones, eyewear and more to offer a unique audio experience.

Prototype-Image-2.png

+AR & VR
+AR & VR
+augmented reality
+Cafe & Restaurant
+glasses
+IoT
+Luxury
+mobile
+Music
+Product Launch
+Product Launch
+technology
+wearables

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.