How Brands Are Connecting Their Networks To Good Causes

How Brands Are Connecting Their Networks To Good Causes
Technology

Companies are creating channels for their employees and customers to support causes with donations and volunteer work

PSFK
  • 30 march 2018

More companies have been linking themselves to social good initiatives, creating ways for individuals to support organizations along with alternative avenues for fundraising.

PSFK researchers took a closer look at how companies and entrepreneurs are assisting people who want to contribute to different organizations that align with their skillsets, values and interests. Some are creating donation paths for those keen to support non-profits in engaging and experiential ways. Here are a few examples of companies that have been helping people support causes: 

IBM 
IBM​ ​is​ ​offering​ ​employees​ ​paid​ ​time off​ ​to​ ​support causes with​ ​pro​ ​bono work,​ ​donating​ ​skills rather than money.​ ​IBM​ ​teamed​ ​up​ ​with​ ​the​ ​American​ ​Cancer​ ​Society​ ​(ACS)​ ​and the​ ​Clinton​ ​Health​ ​Access​ ​Initiative​ ​(CHAI)​ ​to​ ​launch​ ​the​ ​first​ ​of​ ​a series of​ ​IBM Health​ ​Corps​ ​grants​ ​to​ ​tackle​ ​multi-variable​ ​medical​ ​problems.​ ​Anyone​ ​with​ ​at​ ​least​ ​two years​ ​at​ ​the​ ​company​ ​may​ ​apply,​ ​and​ ​a​ ​review​ ​committee​ ​grades​ ​applicants​ ​on​ ​previous performance​ ​reviews​ ​and​ ​their​ ​answers​ ​to​ ​a​ ​series​ ​of​ ​essay​ ​questions.​ ​Workers​ ​can specify​ ​what​ ​part​ ​of​ ​the​ ​world​ ​they’d​ ​like​ ​to​ ​work​ ​in,​ ​but​ ​the​ ​company​ ​is​ ​the​ ​ultimate matchmaker.

Google
The search​ ​giant’s​ ​philanthropic​ ​arm,​ ​Google.org,​ ​is​ ​donating​ ​a​ ​$50​ ​million​ ​block​ ​of​ ​grant money​ ​to​ ​education​ ​tech​ ​non-profits​ ​striving​ ​to​ ​create​ ​equal​ ​access​ ​to​ ​education​ ​around the​ ​world.​ ​The​ ​money,​ ​plus​ ​in-kind​ ​services​ ​from​ ​Google,​ ​will​ ​support​ ​organizations working​ ​to​ ​bring​ ​quality​ ​educational​ ​materials​ ​and​ ​teacher​ ​training​ ​to​ ​students​ ​in developing​ ​nations,​ ​and​ ​to​ ​help​ ​students​ ​in​ ​crisis​ ​maintain​ ​their​ ​education.

CNote 
Startup​ ​CNote​ ​allows​ ​individuals​ ​to​ ​invest​ ​directly​ ​in​ ​Community​ ​Development​ ​Financial Institutions​ ​(CDFIs)—Treasury​ ​Department-certified​ ​organizations​ ​whose​ ​goal​ ​is​ ​to​ ​invest in​ ​economic​ ​development​ ​and​ ​job​ ​creation​ ​in​ ​low-income​ ​communities.​ ​There​ ​are​ ​more than​ ​1,000​ ​CDFIs​ ​across​ ​America,​ ​and​ ​they​ ​make​ ​the​ ​kind​ ​of​ ​“small​ ​dollar”​ ​loans​ ​to​ ​local businesses​ ​that​ ​larger​ ​financial​ ​institutions​ ​generally​ ​don’t​ ​offer.​ ​CDFIs​ ​then​ ​combine grants​ ​from​ ​the​ ​CDFI​ ​Fund​ ​with​ ​money​ ​from​ ​private​ ​investors​ ​and​ ​financial​ ​institutions​ ​in order​ ​to​ ​make​ ​community​ ​development​ ​loans.

Coup 
Three​ ​months​ ​after​ ​the​ ​2016​ ​election,​ ​entrepreneur​ ​Ravi​ ​DeRossi​ ​opened Manhattan-based​ ​Coup,​ ​an​ ​anti-Trump​ ​bar​ ​that​ ​donates​ ​100%​ ​of​ ​its​ ​profits​ ​to​ ​charities​ ​that can​ ​loosely​ ​be​ ​categorized​ ​as​ ​part​ ​of​ ​“The​ ​Resistance.”​ ​Cocktails​ ​and​ ​wine​ ​are​ ​priced​ ​at​ ​a flat​ ​rate​ ​of​ ​$20,​ ​and​ ​each​ ​drink​ ​comes​ ​with​ ​a​ ​“Coup​ ​coin,”​ ​which​ ​guests​ ​drop​ ​into​ ​a​ ​vase that​ ​corresponds​ ​with​ ​their​ ​cause​ ​of​ ​choice.​ ​At​ ​the​ ​end​ ​of​ ​the​ ​night,​ ​staff​ ​members​ ​count and​ ​tally​ ​the​ ​tokens​ ​and​ ​profits​ ​are​ ​divided​ ​among​ ​the​ ​charities​ ​based​ ​on​ ​the​ ​proportion of​ ​tokens​ ​they​ ​received.

An increasing number of companies are inspiring goodwill by helping people support different organizations with monetary contributions and other means. For more insights, check out our recent research paper, Inspiring Sustainable Peace.


Lead Image: coupnyc via Instagram

More companies have been linking themselves to social good initiatives, creating ways for individuals to support organizations along with alternative avenues for fundraising.

PSFK researchers took a closer look at how companies and entrepreneurs are assisting people who want to contribute to different organizations that align with their skillsets, values and interests. Some are creating donation paths for those keen to support non-profits in engaging and experiential ways. Here are a few examples of companies that have been helping people support causes: 

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