Buzzfeed Wants To Make Scheduled Programming Part Of The Streaming Experience

Buzzfeed Wants To Make Scheduled Programming Part Of The Streaming Experience

As a way to attract more viewers for its original TV content, the online media company will stream shows at a scheduled time across all platforms

Mario Valdivieso
  • 28 march 2018

Streaming has changed the way we approach and take in content. Viewers have adjusted, and media companies have needed to adapt their distribution models accordingly. Buzzfeed, a recent player in the original TV game, has decided to mix a little old with the new by airing a new show at a designated time across all platforms—bringing back the feeling of prime time.

Buzzfeed has been producing more original shows on a weekly basis. In order to get more viewers, the online media company has decided to test out streaming its food docuseries Worth It on Youtube, Facebook, Amazon, Hulu and Roku during what Buzzfeed is calling a “universal window” of time. If this strategy proves successful, Buzzfeed will extend it to other shows, such as Buzzfeed Unsolved and Ladylike.

Tal Shachar, the head of business strategy and growth at Buzzfeed felt this was a good way to integrate the traditional ways people consumed content with the way they do now. The company began to notice that if a video wasn’t posted at their regular time, they would get a large number of comments asking for the content.

“Data showed people were clamoring for our episodic content in ways that fit the traditional consumption model,” Shachar told Digiday.

Worth It


More in Entertainment


Tricked-Out Hotel Room Is A Gamer’s Paradise

Dell's Alienware gaming division designed a room for Hilton that will appeal to a very specific customer

26 April 2018

Bulgari Unveils Female-Centered Films At Tribeca Film Festival

Luxury brand recruited iconic filmmakers to create shorts inspired by the strength of women

26 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Christina Agapakis is the Creative Director at Gingko Bioworks. She is a biologist, writer and artist interested in microbes and the future of biotechnology. She collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.


At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.