The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Most people don't associate cosmetics with gaming, but Chanel is looking to change people's minds with its arcade pop-up in Japan. The first floor of the Coco Game Center features classic arcade games redesigned and branded Chanel, while the second floor houses samples of beauty products for visitors to try. Claw crane machines give players a chance to grab Chanel prizes.

Both admission and the games were free, and special makeup events that took place in the arcade throughout its run. The game center was open from March 2 to 11 in Jingumae, located in the Shibuya neighborhood of Tokyo.

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Coco Game Center


Lead Image: Coco Game Center via Hypebae

Most people don't associate cosmetics with gaming, but Chanel is looking to change people's minds with its arcade pop-up in Japan. The first floor of the Coco Game Center features classic arcade games redesigned and branded Chanel, while the second floor houses samples of beauty products for visitors to try. Claw crane machines give players a chance to grab Chanel prizes.

A post shared by ʏᴜɴᴀᴘᴏɴ (@barbieyunapon) on Mar 9, 2018 at 10:28am PST

Both admission and the games were free, and special makeup events that took place in the arcade throughout its run. The game center was open from March 2 to 11 in Jingumae, located in the Shibuya neighborhood of Tokyo.