Coca-Cola Will Soon Be Selling Alcoholic Soda In Japan

Coca-Cola Will Soon Be Selling Alcoholic Soda In Japan

The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda

Sara Roncero-Menendez
  • 14 march 2018

While a rum and Coke may be a common mixed drink, Coca-Cola itself has always focused on selling non alcoholic beverages—until now. The beverage company announced it will start selling an alcoholic product in the Japanese market, as “alcopops,” the name for alcoholic sodas, are popular in Japan.

While only a few details are currently available regarding the product, Coca-Cola will likely base the new drink around the popular chuhai beverages sold by brands like Sapporo and Asahi. In a recent corporate Q&A, Coke Japan’s president Jorge Garduño said that this new venture is a “modest experiment for a specific slice of our market.”

As consumers shy away from sugary soft drinks, Coca-Cola has already been moving toward products like water and juice. If this beverage manages to do well in Japan, it could join the line-up of spiked seltzer and hard root beers that have grown in popularity over the last few years.


Lead Image: Glass of cola via Shutterstock


More in Food


Target Adds Drive-Up Service To Hundreds Of Stores

Customers won't have to leave their cars to retrieve their purchases

26 April 2018

This Gold Sticker On Your Tooth Tracks How Much You Eat

Engineers at Tufts University hope that this sensor will help scientists better understand the link between diet and health

25 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Mike Lee is the founder and CEO of Studio Industries, a food design and innovation agency specializing in the application of design thinking to food products and experiences. He is also the Co-Founder and Co-CEO of Alpha Food Labs, a platform for building and launching food companies dedicated to democratizing healthy and sustainable food.


A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.