Dolce & Gabbana Uses Drones As Models At Its Fall 2018 Runway Show
EMail
Facebook
TwitterThe fashion brand flew remote controlled quadcopters at the beginning of their Fall 2018 Runway show to display the new collection's "Fashion Devotion" handbags
Italian fashion label, Dolce & Gabbana ditched its cast of millennial models — some of whom are also royals — in favor of drones at its Fall 2018 runway show. The fashion house decided to go with more technological muses, by having their handbags modeled by actual drones.
According to Fashionista, the show was about an hour late, and featured an exasperated Anna Wintour — since the 600 people in the audience were not turning off their Wi-Fi connections when explicitly told to do so.
But, it was worth the wait, as out came floating several drones carrying the new collection’s handbags. After, real models were employed to model the clothes — not to worry about the D&G millenials, who starred in a secret show, Secrets and Diamonds,” the previous night. The Fall 2018 collection is called “Fashion Devotion” and encompasses elements of religion and divinity, with cherubs, angel decorations, and even a “Virgin Mary” sequined dress.
Italian fashion label, Dolce & Gabbana ditched its cast of millennial models — some of whom are also royals — in favor of drones at its Fall 2018 runway show. The fashion house decided to go with more technological muses, by having their handbags modeled by actual drones.
Now Track More Ideas
- How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans
- How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content
- Home E-Tailor’s Holiday Popups Provide Shoppers Expert Advice
Learn About Our Membership Services
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdown
