Dolce & Gabbana Uses Drones As Models At Its Fall 2018 Runway Show
EMail
Facebook
TwitterThe fashion brand flew remote controlled quadcopters at the beginning of their Fall 2018 Runway show to display the new collection's "Fashion Devotion" handbags
Italian fashion label, Dolce & Gabbana ditched its cast of millennial models — some of whom are also royals — in favor of drones at its Fall 2018 runway show. The fashion house decided to go with more technological muses, by having their handbags modeled by actual drones.
According to Fashionista, the show was about an hour late, and featured an exasperated Anna Wintour — since the 600 people in the audience were not turning off their Wi-Fi connections when explicitly told to do so.
But, it was worth the wait, as out came floating several drones carrying the new collection’s handbags. After, real models were employed to model the clothes — not to worry about the D&G millenials, who starred in a secret show, Secrets and Diamonds,” the previous night. The Fall 2018 collection is called “Fashion Devotion” and encompasses elements of religion and divinity, with cherubs, angel decorations, and even a “Virgin Mary” sequined dress.
Italian fashion label, Dolce & Gabbana ditched its cast of millennial models — some of whom are also royals — in favor of drones at its Fall 2018 runway show. The fashion house decided to go with more technological muses, by having their handbags modeled by actual drones.
Now Track More Ideas
- United Air Passengers Can Check In Via Google Assistant
- NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses
- WeWork London Office Invites Visitors To Shop Its Furnishings
- Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers
Learn About Our Membership Services
What’s New For Members
PSFK’s 2019 New York Retail Innovation Guide highlights some of the NYC retailers who are embracing this new, dynamic model of retail in order to stand out in the city’s competitive retail landscape.
DownloadThe China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe.
DownloadPSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
DownloadThe PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.
Download
