Google Maps' latest update lets the gaming mascot accompany you on your trip

Few racing games are as iconic and beloved as Mario Kart. Now, drivers using Google Maps to get where they're going can take Mario along for the ride with them in a week-long campaign. In order to get Mario to follow you along on your journey, make sure your Google Maps app is up to date and enter in a destination.

Once you do so, a small yellow question mark will appear next to the steps. Clicking on it will open up the option to have Mario follow you to your destination. If you click the yellow question mark 100 times, it will make the familiar 1-Up sound. This new campaign comes just in time, as Nintendo announced that a new Mario Kart game will debut in March 2019, almost exactly one year away. As games become more mainstream and generations of classic video game players grow older, companies will be integrating more references into their ad campaigns.

Google Maps


Lead image: man using Google Maps app, Yaoinlove via Shutterstock

Few racing games are as iconic and beloved as Mario Kart. Now, drivers using Google Maps to get where they're going can take Mario along for the ride with them in a week-long campaign. In order to get Mario to follow you along on your journey, make sure your Google Maps app is up to date and enter in a destination.

Once you do so, a small yellow question mark will appear next to the steps. Clicking on it will open up the option to have Mario follow you to your destination. If you click the yellow question mark 100 times, it will make the familiar 1-Up sound. This new campaign comes just in time, as Nintendo announced that a new Mario Kart game will debut in March 2019, almost exactly one year away. As games become more mainstream and generations of classic video game players grow older, companies will be integrating more references into their ad campaigns.