Take A Ride With Mario On Your Next Google Maps Trip
Google Maps' latest update lets the gaming mascot accompany you on your trip
Few racing games are as iconic and beloved as Mario Kart. Now, drivers using Google Maps to get where they’re going can take Mario along for the ride with them in a week-long campaign. In order to get Mario to follow you along on your journey, make sure your Google Maps app is up to date and enter in a destination.
Once you do so, a small yellow question mark will appear next to the steps. Clicking on it will open up the option to have Mario follow you to your destination. If you click the yellow question mark 100 times, it will make the familiar 1-Up sound. This new campaign comes just in time, as Nintendo announced that a new Mario Kart game will debut in March 2019, almost exactly one year away. As games become more mainstream and generations of classic video game players grow older, companies will be integrating more references into their ad campaigns.
Lead image: man using Google Maps app, Yaoinlove via Shutterstock
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Horace Luke is a co-founder and chief executive officer of Gogoro, a startup utilizing the power of mobile connectivity and data analytics to transform energy distribution and management in the world’s cities. He has overseen product development and corporate strategy from the outset, including the soon to be released Gogoro Smartscooter™. Previously, Horace served as chief innovation officer at HTC.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor