Interactive TV Takes A More Organic Approach To Personalized Content

Interactive TV Takes A More Organic Approach To Personalized Content
Entertainment

Viewers will be able to subconsciously determine how Eko's #WarGames series unfolds, based on what captures their attention

Ivanha Paz
  • 12 march 2018

A new and personalized way of watching TV is being tested by the interactive startup Eko. By taking the branching narratives commonly seen in video games, the media company has created a more subtle way for viewers to determine the way the story unfolds with its six-episode series #WarGames. Launching on March 14, the remake of a 1983 Cold War thriller will play in multiple windows on a screen, allowing viewers to select and enlarge the one that interests them. Depending on which windows the viewer watches most, #WarGames will determine which aspects of the story and the main character’s personality they prefer and show them more of it.

Essentially, viewers’ subconscious preferences serve as the determining factor, which is what makes this approach so unique and potentially a hint of what’s to come in entertainment. In the past, Eko’s incorporated interactive story elements with quizzes and straightforward options, but #WarGames aims for a more organic and intuitive experience. Individual preferences will also shape the way the protagonist’s personality, friendships and struggles develop throughout the series.

A potential block for a future of interactive television, however, is the medium in which it can currently be delivered. According to Quartz, #WarGames will be available on supporting platforms HelloEko.com, the Eko iOS app, Vudu.com, Steam and eventually Xbox One, but not on popular streaming devices like Roku or cable boxes, since there is no way to show the different windows on these traditional channels. It’s definitely worth exploring, since catering content to individual preferences has proven to be a successful way to connect with audiences in every market.

Eko


Lead Image: Girl wearing headphones via Shutterstock

A new and personalized way of watching TV is being tested by the interactive startup Eko. By taking the branching narratives commonly seen in video games, the media company has created a more subtle way for viewers to determine the way the story unfolds with its six-episode series #WarGames. Launching on March 14, the remake of a 1983 Cold War thriller will play in multiple windows on a screen, allowing viewers to select and enlarge the one that interests them. Depending on which windows the viewer watches most, #WarGames will determine which aspects of the story and the main character’s personality they prefer and show them more of it.

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