Airline Taps Street Artists To Lend ‘Sick Art’ To Motion Sickness Bags
Canadian airline FlyGTA brought art from three popular street painters to the most unglamorous of flight supplies
Canadian airline FlyGTA is trying to make every aspect of its flights more enjoyable, right down to the colorful new sick bags designed by street artists Uber5000, RUNT and Jimmy Chiale, who have been creating their vivid, cartoon-inspired murals around Canada for years.
FlyGTA teamed up with Toronto creative agency LP/AD to design the bags for the #SickArt campaign in addition to revamping some of its livery. The inspiration for the collaboration came from the meaning of the term “throw-up” in street art lingo—it refers to a quick illustration that an artist hastily sketches up on the side of a building. As of March 1, FlyGTA passengers will find these graphic bags on board, although they may just be too cool to actually use for their purpose.