U.K. delivery service Deliveroo will be opening a billboard in London composed of individually wrapped burgers free for anyone to grab

The convenience of getting food delivered is being able to save time and eat while on the go. U.K. delivery service Deliveroo wants to make it even easier by creating a billboard full of burgers that people can literally grab as they go by. The billboard, set up in London on March 13, will be four meters tall (about the size of a double-decker bus). The billboard will be composed of rows of burgers from some of the city’s most popular burger joints, and passersby are free to  take one.

While it might seem like a great way to get people to remember your name (who doesn’t love a free lunch?), will people be willing to eat something placed on a billboard? After all, they can’t know how well it was preserved or made. They might prefer to just order in from one of their trusted favorites instead, which is what Deliveroo is ultimately advertising for.

Deliveroo

The convenience of getting food delivered is being able to save time and eat while on the go. U.K. delivery service Deliveroo wants to make it even easier by creating a billboard full of burgers that people can literally grab as they go by. The billboard, set up in London on March 13, will be four meters tall (about the size of a double-decker bus). The billboard will be composed of rows of burgers from some of the city’s most popular burger joints, and passersby are free to  take one.

While it might seem like a great way to get people to remember your name (who doesn’t love a free lunch?), will people be willing to eat something placed on a billboard? After all, they can’t know how well it was preserved or made. They might prefer to just order in from one of their trusted favorites instead, which is what Deliveroo is ultimately advertising for.