French Real Estate Agency Makes A Game Out Of Apartment Viewing

French Real Estate Agency Makes A Game Out Of Apartment Viewing
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Evidence Immobilier's experiential game locks potential apartment dwellers in a room and has them solve informative puzzles to escape

Catherine Ollinger
  • 23 march 2018

French real estate agency Evidence Immobilier has taken an unusual approach to apartment viewing, turning the process into an ‘Escape-Room’-style game: Donning blindfolds before being trapping inside one of the property’s rooms, apartment viewers must look for clues and solve puzzles designed to teach them about the apartment’s features to get out. If they can escape the room in under 18 minutes, Evidence promises to cover all the notary paperwork required in the leasing or buying process.

While this game might seem odd and unnecessary, the point is to create a more enjoyable and independent way for viewers to get to know properties themselves, rather than listening to an agent’s often repetitive description. Evidence is offering this experience for a limited time, and whether it will succeed as a marketing technique remains to be seen. Regardless, the game certainly serves to spice up the somewhat mundane process of apartment viewing.

Evidence Immobilier


Lead Image: Evidence Immobilier via Facebook

French real estate agency Evidence Immobilier has taken an unusual approach to apartment viewing, turning the process into an ‘Escape-Room’-style game: Donning blindfolds before being trapping inside one of the property’s rooms, apartment viewers must look for clues and solve puzzles designed to teach them about the apartment’s features to get out. If they can escape the room in under 18 minutes, Evidence promises to cover all the notary paperwork required in the leasing or buying process.

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