General Motors’ Maven Aims To Help Owners Rent Out Their Cars

General Motors’ Maven Aims To Help Owners Rent Out Their Cars
Automotive

This move from the auto company could help reshape what car ownership means by offering a platform for peer-to-peer vehicle rentals

Leo Lutero
  • 20 march 2018

According to Bloomberg, General Motors is planning to bring the Airbnb idea to car owners. If you own a car and you don’t need it 24/7, you may be able to rent it out to others and earn money. While the plan is still under wraps,  General Motor’s car-sharing arm is reportedly ready to run some experiments.

This car sharing arm is called Maven, and it’s eager to reach out. Beginning in New York, it has made its way to cities Ann Arbor, Boston, Chicago and Washington D.C., and before it arrived at Austin in time for SXSW, it established itself in Toronto. The car rental services currently charge $229/week plus taxes in the U.S. for the use of its cars. In Toronto, where Maven already has established competition, the rate starts at $9/hour. For SXSW, Maven brought 20 Chevrolet Bolt EVs to Austin, temporarily free of charge so renters didn’t have to pay extra for fuel.

Maven has also expanded to Maven Gig, which lets drivers rent out cars for use with Uber, Lyft or other delivery services.

Maven’s enablement of peer-to-peer car rentals is a welcome development. The cars of many people who drive often stay in parking lots for more hours than they are on the road. What this kind of service can do is turn a parked car into a money-making opportunity. Maven peer-to-peer sharing may also work for people who own several cars but really need only one.

The idea isn’t totally new. Existing companies Turo and Getaround are already enabling peer-to-peer car sharing in major cities in the U.S. Like Uber and other startups redefining what car ownership and ridesharing really means, the companies have their share of lawsuits. Turo has already been ejected from New York City for unlicensed insurance and is now fighting in San Francisco where it is being blocked from operating at airports, a hotspot for car rental services.

Maven’s entry into this marketplace can be a big power-up for peer-to-peer car sharing. With a more powerful backing and an eagerness for expansion, this could be both GM and peer-to-peer car sharing’s big break—at least before driverless cars take over.

Maven


Lead image: Maven via Twitter

According to Bloomberg, General Motors is planning to bring the Airbnb idea to car owners. If you own a car and you don’t need it 24/7, you may be able to rent it out to others and earn money. While the plan is still under wraps,  General Motor’s car-sharing arm is reportedly ready to run some experiments.

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+car sharing
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+Delivery
+Delivery & Logistics
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+ride sharing
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+technology
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+USA
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