Goodyear Sustainable Tire Concept Has Moss Growing Inside
Living plants in this concept tire's interior perform photosynthesis for a greener ride
At the Geneva Motor Show, Goodyear announced it has developed a tire unlike any other—called Oxygene, living moss is part of its foundation. The moss is meant to improve air quality while the car is on the move. In an effort to be more environmentally friendly, the tire is also 3D printed from recycled tires.
The moss grows within the sidewall, so it looks like a green ring around the center. The moss absorbs moisture in order to provide food for the plant life inside the tire. Additionally, the moss participates in photosynthesis by taking in carbon dioxide and releasing oxygen to help alleviate air pollution, while using generated energy to turn on a light that makes it easy for pedestrians to know if the automobile driver is turning a certain way or stopping.
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Erica co-founded and co-leads UNICEF’s Innovation Unit, a group tasked with identifying, prototyping and scaling technologies and practices that improve UNICEF's work on the ground. Working with partners in private sector and academia, the Innovation Unit supports UNICEF’s 135+ country offices in the practical application of design and technology to strengthen international development outcomes. UNICEF Innovation has recognized success in innovative design of international development solutions. Erica was named to the TIME 100 “World’s Most Influential People” List in 2013. Other examples of this work include the Digital Drum, recognized by Time Magazine as one of the Top 50 inventions of 2011, gold and silver International Design Excellence (IDSA) Awards, a Red Hat prize for being one of the three top open source projects and the award-winning RapidSMS - a system that uses basic mobile phones and SMS messages to communicate with front-line workers and improve the speed and quality of data collection and health and education services. Since 2007, UNICEF Innovation has worked with partners to develop open source technologies that have registered seven million births in Nigeria over 15 months and provided antenatal care to thousands of pregnant women across Rwanda. These systems are built on a set of principles, such as collaboration and learning from fast failures, that have informed successes such as the tracking of the distribution of more than 25 million insecticide treated mosquito nets and providing a direct feedback loop for more than 260,000 young Ugandans to engage with their government and change policy in real time. Erica worked with the Commission for Macroeconomics and Health, a joint collaboration between the World Bank and the World Health Organization, and developed and executed UNICEF global communication strategies for immunization, child survival and avian influenza and pandemic preparedness. Erica co-taught ‘Design for UNICEF’ at NYU’s ITP with Clay Shirky. She has lectured at the Yale School of Management, Harvard University, The Art Center, Stanford University School of Engineering and Columbia School of International and Public Affairs on technology, innovation, design and international development.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers